How Supercell makes millions of Dollars from Clash of Clans

This is a page about the ways Supercell makes millions of dollars from just Clash of Clans.

Gems
All but a few free-to-play games have at least two different resources, a premium resource (which is Gems in Clash of Clans), and types of regular resources (in Clash of Clans they are Gold, Elixir, and Dark Elixir).

The regular resources are obtained in large amount in the game. The premium resource acts as a fictional currency which is purchased using real world currency (such as US Dollars), or built up very slowly.

Some games allow players to purchase regular resources using the premium resource (like Clash of Clans and Monster Legends), while other games allow players to purchase said regular resources using real money directly (like Hay Day and Gameloft's My Little Pony: Friendship Is Magic game). A few games may allow players to purchase regular resources using the premium resource or using real money.

Obviously, there are other uses for the premium resource (will be referred as Gems in this guide) in the game, otherwise the Gems are useless and the company will be in trouble.

Gems may be used to instantly complete upgrades that are taking longer than wanted, used to purchase some things that can-not be purchased using the regular resource (or shortened to Gold in this guide), or temporarily speed up functions (called boosting in Clash of Clans). In some games (like Clash of Clans and Monster Legends) players have a limited amount of "builders" (in the former game) or "workers" (in the latter game) and they can only upgrade as much buildings at one times as they have said "builders". In these games, players can purchase more Builders (allowing more upgrades at once and speeding up progress) by paying Gems to build a "Builder's Hut" or something similar.

Resource Inflation
In Clash of Clans, there is a significant jump in resources required to upgrade buildings after a certain point. This means upgrading Buildings require you to upgrade the Resource Collectors. more

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